About
Aanii / Boozhoo / Hello!
My name is Stacie Sheldon. Chitwaadewegekwe nindizhinikaaz Anishinaabemong. Honor Beat Woman is my name in Anishinaabemowin (Ojibwe). Indibendaagoz Mishinaamakiinago. I belong to the Mackinac Bands of Chippewa and Ottawa Indians. Ajiijaak n'doodem. I am Crane Clan.
This site is an opportunity to combine my rich work life as a UX practitioner with the passion I have for life as an Ojibwe person and language advocate.
Now a resident of Ann Arbor, MI, I grew up in the lakes and hills of Northern Michigan where I spent my summers swimming in our “great lakes” and winters exploring the woods. A lifelong runner, I can also be found on hikes with my dog, Nimkii, or playing guitar, piano, or singing. I’m a bookworm at heart, and I occasionally stay up way too late reading mystery novels. I have also authored my own book, Bebikaan-ezhiwebiziwinan Nimkii: The Adventures of Nimkii.
UX Publications & Presentations
- In/Tension Modeling as a UX Research & Strategy Tool (UX Collective, 2024)
- The Power of Silence in Learning, Storytelling, & Executive Presence (Invited Speaker, April 2023). Silence is an incredible asset for the advocacy needed in UX, presenting our work and facilitating workshops and research.
- From Scientific Racism to Inclusive Design: Bias, Brains, and Skulls (UX Collective, 2021)
- Pitfalls of Survey Design: Too many Open-Ended Responses (Bootcamp, 2021)
- UX Heroes & Villains (Article, May 2019). A how-to on how storytelling can be used to improve product design. In 2020 I modified this activity for a remote setting.
- How to Practice Empathy in Your UX Work (Article, May 2019). This article explains how empathy can be applied to a UX practice.
- Hack(Her)413 Hackathon (Speaker & Mentor, February 2020). I designed and facilitated a Design Thinking workshop and mentored students at this hackathon.
- Tech Girls (Mentor, 2017-2019) This is an annual program offered by the U.S. Department of State that I was fortunate enough to mentor in for two years.
Our Language Matters
My culture and heritage are important to me. Because I believe that culture exists primarily through language (how we see and describe the world) and our language is endangered, I volunteer much of my free time to the creation and maintenance of Ojbwe.net, an innovative open-source learning space. I am also a founder of Miskwaasining Nagamojig (The Swamp Singers), a local women's hand drum group that celebrates contemporary Ojibwe culture and sings traditional songs in our language. Ojibwe.net serves as a repository for all of the ways we archive and share our work.
My Book: Bebikaan-ezhiwebiziwinan Nimkii: The Adventures of Nimkii
Combining my love of my dog, Nimkii, with my love of Ojibwe language and culture, I am pleased to announce that I have authored a bilingual children's book. The book sold out of its first print run and has now been released in an updated second edition with Hidden Timber Books.
It is available for purchase on Amazon.com, BarnesandNoble.com, and Bookshop.org as well as from the publisher.
The book was translated by Margaret Noodin and illustrated by Rachel Dennis-Butzin.
Happy Indigenous Peoples Day!
In 2019, everyone at my company (Echo&Co), accepted the challenge to learn to say Happy Indigenous Peoples Day in Anishinaabemowin (Ojibwe). Diversity and inclusion happen in both large-scale decisions and small moments. I treasure this one.
Stacie is an incisive creative thinker, who has a vision for how user experience can be applied to improve human experience. She’s a true visionary and innovator that can see her way through ambiguity and complexity, using intellect, wit, and kindness to navigate. Stacie could take on even the most cutting-edge, advanced settings and emerge as a valued thinker, leader, and mentor. She’s a fast self-learner and thrives on continuous exploration and learning.
Graziella Jackson
Partner, and CEO at Echo&Co
Stacie has an uncanny ability to thoughtfully and empathetically stand in the user’s shoes, and to conceive and structure a digital interface that is intuitive and satisfying. She is a highly senior expert in the principles of good UX design, and combines them with a deep creativity to produce delightful digital experiences.
She’s also a gifted facilitator and practitioner of user research. She knows how to eliminate bias from feedback, and she is skilled at analyzing the results.
Peter Sax
Partner, and CTO at Echo&Co
Stacie’s work is quick, thorough, designed to meet business objectives while creating an experience that consumers will enjoy. Not an easy challenge. I would highly recommend Stacie to create any type of digital experience and look forward to partnering with her again.
Jennifer Toole
Senior Manager, Global Digital at HARMAN International
Stacie and I worked on several projects together, and I was always impressed with her calm, precise ability to break down and solve the right problems even in the chaos and noise of a large, dynamic agency. She’s a brilliant designer and a genuinely helpful and insightful person to work with, and I would gladly work with her again.
Anthony Hepp
Head of Product Design, Aircraft Technical Publishers
Stacie is not only a skilled UX practitioner, but she excels at empowering her team – both in providing guidance and in impacting group dynamics and organizational culture to lower barriers. She takes an active role in ensuring the success of not only her own projects, but is a strong advocate for all UX team members across the organization. Stacie has been a huge asset to Team Detroit and I cannot recommend her highly enough.