Formulate a plan to improve the user experience for membership, ticket purchasing (admissions and events), giving, and user account management on mfa.org.
For this project I conducted stakeholder interviews, completed a heuristic evaluation of the current ticket purchasing, giving and membership experience on mfa.org and completed in-depth flowcharts of all current integrated systems. Using this information I created wireframes for a recommended experience. From these wireframes I developed a clickable prototype that I designed, planned and conducted in-person usability testing with. I delivered a key findings and recommendation report that is now part of the MFA Roadmap for future planning.
- Categories:User Research, UX Design
- Tags:Heuristic Evaluation, Non-Profit