National Education Association

The Ask

Plan and conduct user research to inform an upcoming large-scale redesign of the National Education Association (NEA) website properties.

The Solution

I developed a comprehensive Research Plan that involved:

• Planning and conducting end user interviews remotely with end users around the United States
• Designing and facilitating two focus group activities
• Providing oversight and mentoring on designing a web-based survey
• Instructing and guiding two junior colleagues in workshop facilitation
• Conducting an ethnography

I traveled to Houston, Texas, to attend the NEA Annual Meeting where we conducted the focus groups as well as contextual interviews. Findings from all activities were incorporated into a UX Strategy and Communication plan used by the NEA to articulate the project and gain alignment and support from numerous stakeholders and to test early prototypes of website navigation.