National Education Association

The Ask

Plan and conduct user research to inform an upcoming large-scale redesign of the National Education Association (NEA) website properties.

The Solution

I developed a comprehensive Research Plan that involved:

  • Planning and conducting end user interviews remotely with end users around the United States
  • Designing and facilitating two focus group activities
  • Providing oversight and mentoring on designing a web-based survey
  • Instructing and guiding two junior colleagues in workshop facilitation
  • Conducting an ethnography

I traveled to Houston, Texas, to attend the NEA Annual Meeting where we conducted the focus groups as well as contextual interviews. Findings from all activities were incorporated into a UX Strategy and Communication plan used by the NEA to articulate the project and gain alignment and support from numerous stakeholders and to test early prototypes of website navigation.

Project Info

  • Client:NEA
  • Categories:User Research, UX Strategy
  • Tags:Ethnographic Study, Non-Profit, User Interviews